Branding experts have offered different descriptions of branding and the best ways to do it. Often they, like the men touching the elephant, are describing the different parts of branding. Designers talk about branding as it relates to the logo and trade dress (the look of the packaging and store). Most advertisers think about branding as it relates to television and radio commercials. An Operations Director, Technology Manager, Customer Service Agent, and Salesperson will all have different opinions of what branding is. So how do you bring all these parts together into one whole?
Simply put, your business is your brand.
Said another way, your brand includes all of the elements that make up your business. It starts with your product or service, but also includes your logo, your store front, your delivery vehicles, the person who answers your phones, your return policies, your service guarantee, your advertising, your partners… you get the picture.
Your logo is the most recognizable element of your brand. Because of this, many people use the two terms (logo and brand) interchangeably. There is no doubt that a great logo helps customers remember and recognize your product or service more easily. But your logo is simply a graphic representation of all the other parts of your brand—it’s visual short-hand for all the great things your business does. The logo is important, critical even.
Of course, when you’re ready to start your own logo project, our logo design team is here to help. Simply visit develowebia.co.nr, tell us a little about what you want to see, and we’ll have your first concepts done in three business days.
Simply put, your business is your brand.
Said another way, your brand includes all of the elements that make up your business. It starts with your product or service, but also includes your logo, your store front, your delivery vehicles, the person who answers your phones, your return policies, your service guarantee, your advertising, your partners… you get the picture.
Your logo is the most recognizable element of your brand. Because of this, many people use the two terms (logo and brand) interchangeably. There is no doubt that a great logo helps customers remember and recognize your product or service more easily. But your logo is simply a graphic representation of all the other parts of your brand—it’s visual short-hand for all the great things your business does. The logo is important, critical even.
Of course, when you’re ready to start your own logo project, our logo design team is here to help. Simply visit develowebia.co.nr, tell us a little about what you want to see, and we’ll have your first concepts done in three business days.
Logo design
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